Technically, no. You can complete and file the application yourself, or hire a service like Legalzoom to do it. BUT – you get what you pay for. Trademarking is a very precise process that requires a lot of legal research, evaluation, analysis, and strategy in order to ensure you get the best and complete protection for your brand. We have worked with COUNTLESS clients that come to us after attempting a DIY or working with a company like LegalZoom, who end up paying more to undo the work they’ve already tried to do, or paying double for a completely new application. In the end – it’s your brand. What is that worth to you? Isn’t it worth doing it RIGHT? After all, if brand protection is what you’re looking to achieve with trademarking, let’s make sure you actually do that, and do it right.

We work on a flat fee basis for as many things as possible, and do not bill you unless we actually do the work, and you know about it ahead of time. Personally, I was NOT a fan of the billable hour model in my associate days. In a system where attorneys have to hit a daily minimum, and receive a bonus for hours worked over that minimum, clients can be overcharged, surprised by end of the month bills, and feel like they can’t even email or call their attorney without having to incur a fee. That is NOT the case here. No surprise bills, no additional charges for phone calls or emails. It’s all included. If we do work for you that we do charge hourly, you’ll know about it ahead of time, and can approve the invoice prior to us completing the work.

If you’re getting closer to bringing on an in-house attorney, but don’t really feel like you need that yet, you could be a great fit for our Lawyer On Call model. This is a monthly, flat fee retainer where you pay us a recurring monthly fee to use us for anything you need – unlimited! Need something reviewed? Done. Need a contract negotiated? Done. Need new Terms for an upcoming course? Need a trademark? You’ve got it. Add us to your Slack or Voxer channel, and keep us in your back pocket anytime you need. No monthly minimums – cancel anytime with 30 days’ notice.

Let me ask you something: You’ve put a LOT of time, energy, money, and resources into building something you are passionate about and proud of, right? So would you want to protect your business baby with some document you find online, that likely doesn’t protect you or anything you’ve just spent all this time and money creating? NO! This is the ONE thing you NEED to get right in order to adequately protect the thing you’ve just worked so hard to build. Let us create the exact documents you need to protect your business, brand, and family, so you don’t have to worry about fines, penalties, lawsuits, or client drama if something goes wrong. How much is peace of mind worth to you?

For trademarks and copyrights, YES! We work with companies and individuals nationwide in these areas of law. if you need state-specific legal services, we cannot represent you or act as your attorney. However, you may find attorney-drafted legal templates created specifically for online business owners over at coachlegally.com HERE!